Marketing Automation Platform

It takes an intelligent machine to talk to your customers.

Our patform is a state machine that is capable of real-time engagement regardless of any customer touch-point. The secret behind this machine is the ability to compute in real-time and output customer states, which is consumed by the automation engine to respond based on rules for any kind of customer request. Everything in real-time. 24/7.We are talking about a platform that can contextually engage a customer throughout their lifecycle.

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Deeper customer insights reveal behavior and intent of a customer, allowing marketers to strategise bespoke sales pitches and speed up revenue conversions.

Not only does automation save a lot of money, it can further optimise unit spend per customer by utilising the inbuilt attribution model to target customers at effective touch-points.

Clear spend/revenue attributes on each customer can be visualised and customer relation strategies can be built over unit economics to achieve higher profitability.

Understanding your customer

With customers using multiple touch-points, it is very important to engage them at every stage with relevance and context. In order to do that to every single customer, you have to resort to machine driven intelligent automation, which can learn and compute from past and present behaviour in order to create true context and relevance in every customer’s experience.

We’ve developed a state machine automation that understands the state of the customer (by computing customer stages, behaviour and interactions), looks at a rule book to perform the next action (personalised message) and collects responses to update the behaviour. Using the concept of customer strings, this loop automation constantly updates the string in real-time. The string which is consumed by touch-points, have access to real-time insights of every single customer.

Using these concepts, Plumb5 Platform allows business to configure engagement automation and create an instant personalised experience for their customers.

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